Your Guide on How to Get the Most Out of Video Marketing

Video Content Marketing Trends & Tips

In the past few years we've seen a massive increase in video content popping up online, and there's no sign of it slowing down.

From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales.

According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.

Some other benefits include:

• It's good for SEO. If your stuff is compelling enough to attract views and shares, your Google search ranking can improve.
• It's a time-saver. It doesn't take long to create short yet engaging clips in comparison to writing an article or blog.
• It's affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog.
• It gets attention. People may scroll through written words, but most will at least give a glance to interesting footage.

As we head into 2020, here are three video content marketing trends you can expect to see going forward.

1. Vertical videos. Just when everyone seemed to get the memo that horizontal filming is best, vertical videos come along! This is because consumers watch a lot of things on smartphones.

Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was next.

Even Netflix uses vertical digital marketing videos to showcase previews.

1. Live streaming. This refers to anything that is recorded and broadcast in real time. People like to feel like they're being spoken to directly and authentically, and live streaming is also a low-cost way to produce collateral.

We've seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a select few.

1. In-video shopping. So far, it seems to be largely clothing retailers who are leveraging this tactic. How it works: Users can click on a section of the screen (say, a skirt on a model) and be directed to the link to buy the item.

A recent survey by Brightcove revealed that 23% of consumers overall and 30% of Millennials want links that let them directly purchase a product.

Now that you've got an idea of what's going to be popular in 2020, here are some ways to incorporate engaging footage into your campaigns this year.

1. Use your landing pages.

A survey by marketing technology company Eyeview showed that video on landing pages can increase conversions by 86%. It's a great way to increase search rankings, as Google's algorithms are increasingly prioritizing websites with this type of content.

Other advantages: It can lead to more social shares, build trust and awareness and reduce bounce rate.

Shopify created an inspirational brand montage that lives on their homepage. It explains what they do, highlights different customers and announces they now support one million businesses.

1. Blogs and articles.

Did you know blog posts can be just as valuable as a landing page? Think about filming your post instead of writing it (or do both), and you've easily increased the odds of that info reaching more visitors.

Moz, which is considered an SEO authority, found that showing a clip with blog images and text increased reach by 3X.

One of our clients, Financial Recovery Institute, uses it in a blog to tell a story.

1. Emails and newsletters.

The digital marketing videos you create will depend on your objectives and goals. For example, are you announcing a new product, an event, or a course you want people to sign up for?

You could also use email to give people a sneak peek of longer footage on your website. Once you've decided what you're promoting, you can begin shooting.

Something to note: There are over 30 major email clients, including Microsoft Outlook, Gmail, Yahoo Mail and Apple Mail. Some of them don't support the requirements for using clips in emails.

Several of the popular email newsletter services like AWeber and MailChimp make it simple to share what you film by using a screen capture and linking the image to the original content.

That way, a user can just click on the image in the email and be directed to your clip. Want to learn more? Check out our recommended email newsletter providers.

1. Social media platforms.

A solid social media strategy is essential, and you only need to glance at your Facebook, Twitter, Instagram or LinkedIn feed (and of course YouTube and Pinterest) to see how big a role video plays for companies.

Some formats you could shoot for social media include:

• How-to guides
• Q&As
• Behind-the-scenes glimpses
• Events
• Interviews
• Unboxings (if you have a physical product)

It's important to remember that each social media platform has rules around how long your digital marketing videos can be. Here's a quick reference guide:

• Facebook allows you up to 240 minutes (though you probably wouldn't want to use all that time),
• Twitter provides 2 minutes and 20 seconds.
• Instagram gives you one minute if shared as a post, 15 seconds as a story and up to 1 hour as a live or IGTV video.
• LinkedIn has a 10-minute limit.
• Snapchat allows 10 seconds.

Make sure your videos are optimized for each social media platform. Viewers on Instagram expect different things than those on Twitter, for example.

We can't possibly cover every platform or video content marketing strategy out there, but I hope this has given you some ideas on how to use this valuable tool in 2020.

Remember: No matter what you're creating or selling, it's all about storytelling. It's time to tell the most authentic and compelling stories you can about your products or services!

And if your organization needs help with social media marketing, it's best to find a qualified service provider who understands the specific nuances of the different social channels and what works best on each.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit  http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: http://EzineArticles.com/10237199

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6 Digital Marketing Tips for Marketers in 2020

If you are looking for some digital marketing tips, you are on the right page. In this article, we are going to discuss 6 of the most effective online marketing tips and tricks. With these tips, you are most likely to enjoy great results.

1. Optimize your site for Voice Search

According to predictions, half of the searches will be based on voice search feature in 2020. Therefore, we suggest that you focus on this aspect of your online marketing strategies. In other words, your business must be voice search supportive. For instance, you can have the "near me" feature, which will recite the best local results if the users use the term to make a voice search.

2. Benefit from Influencer Marketing

Currently, the fastest growing digital marketing is influencer marketing. The thing is that people tend to purchase products recommended by their favorite celebrities. These are known as social media influencers.

Today, social media influencers are also quite trustworthy in the eyes of their followers. Therefore, you can hire them for your influencer marketing campaigns. The good thing is that you don't have to spend a huge sum of money for these campaigns.

3. Revaluate your Paid Advertising Campaigns

With time, advertising is going through a lot of changes. And this has changed the needs of businesses as well. Today, the advertising trend is to focus on what a product or service can do for the users.

What you need to do is personalize the advertisements by including the features of the products that the users may have a deep interest in. Aside from this, the ads must be straightforward and concise.

4. Consider Personalization

According to statistics, at least 70% customers that buy online have a liking for personalization on blogs and sites. For instance, if a buyer buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.

5. Consider the Visual Search Feature

According to statistics, visual search is also quite effective these days. In simple words, if a user clicks a product photo of their choice, websites, such as Pinterest and Google show the buying options right under the picture of that product. So, the buyers have the liberty to buy the product by clicking the photo.

6. Post Video Content

Video content is quite popular on social media platforms, such as Facebook. If you look at statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. As far as finding out more about a product, at least 68% of buyers like to watch short videos instead of reading long articles, manuals or infographics.

The Takeaway

Although the world of digital marketing seems quite challenging, you can make these campaigns much easier to run if you hire the services of a good online marketer. So, it's better to look for a good professional service provider.

If you are looking for automated SEO software for article marketing or increase website traffic, we suggest that you check out AllStarBoost.

Article Source: http://EzineArticles.com/10291660

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5 Blog Traffic Sites With Over 750M Visitors!

• What is supply and demand blog traffic?

Supply and demand blog traffic is just that. Also known as establishing a common need. Which is done through engagement. And the options are endless from Groups and Pages to Communities and Forums. There are various techniques to create traffic. Leveraging popular blogs and blog sites for example. To drive traffic to new blogs and established blogs alike. Supply and demand blog traffic is the cornerstone of your blog. The key however is to create curiosity. Therefore, presentation is of paramount importance. You can only supply something that sells. Once you have established a demand for it.

Google SEO is all about strategy. A sequence of objective steps in the right direction. Which is what this blog post is about. More than just the method of driving traffic. But rather the technique to attract buyer traffic. Therefore, not only will you get a few great traffic methods. But also learn how to optimize your content.

Driving traffic to a new blog, however. Starts before launching the blog. While the supply and demand research. Contributes to the quality of traffic attracted by the new blog later through SEO. And strategic target keyword placement.

• Commenting Techniques that drive supply and demand blog traffic.

Commenting. Which also contributes nicely to building reputation. But the key is to add value to the conversation. Therefore, also important to read the post you plan to comment on. Read other comments to see what the audience is looking for. And then create curiosity by offering something the audience can use. Never hold back, share your knowledge.

Use tools like "Put My Link" and "Drop My Link" to research sites to comment on. Search for blogs with the CommentLuv Premium plugin. That way you will also display your latest blog post in your comment. Just get to know your way around these tools. And search for specific keywords. Directly related to your content.

Attracting visitors will also depend where you comment. And you need to check on the amount of traffic a site receives. But also, the quality of visitors to the site. Focus on top tier country volumes. By using a Google Chrome Extension called "Similarweb" you will be able to determine all that. But you can also use another tool called "Check Page Rank" to target the high authority sites. And access popular blogs.

• Social Networking for WordPress Blogger Traffic.

The whole point of social networking to drive blog traffic. Is to target the right audience. From followers to share and likes. Your content is shared with likeminded people. Create Facebook pages and Groups. And although I would love to guide you. All these methods cannot be covered in a single post. There are steps to follow with everything you do online. Just follow the steps, you'll be fine.

When you create a new group, then change the settings. So new group members must be approved by admin. Set your Twitter to "Protect Your Tweets". Then all new followers will have to be manually approved. Build a targeted audience. And to drive supply and demand blog traffic you need followers and audiences related to your blog niche. Carefully targeted through common interests and demography. Which also determines affordability. Another aspect of supply and demand blog traffic.

All social profiles must be as professional as possible to generate supply and demand blog traffic. And your content must be proof of your resume. You cannot be an SEO "expert" but don't have a blog for example. Or a social media management "expert" with a faceless profile. Be who you say you are!

• Supply and demand blog traffic for WordPress through SEO.

With SEO the snippet appearance is important. Therefore, also the importance of the blog title. And must create curiosity. Which is why rich snippets being so important. The blog title should be short and suggestive to generate supply and demand blog traffic. Almost like breadcrumbs for search engines. But target keyword placement is discussed in another post. Along with LSI keywords. What they are and why they are important to dominate search result pages. - Writing Dominant SEO Content Strategically.

Blog post and page content should be 1000 - 2000 words. Although word count is not a ranking factor. It is a great way to generate supply and demand blog traffic. Strategic keyword placement is of paramount importance. Especially when starting a blog. Along with sub-headings. The table of contents contain the sub-headers. H2 sub-headings along with H3. Use WordPress blog plugin called "LuckyWP Table of Contents". And ad a table of contents to your WordPress blog.

To generate supply and demand blog traffic. Also consider word count. Paragraphs do not exceed 300 words. With sentences no more than 20 words but preferably less. Supply and demand blog traffic is simply turning research into targeted goals.

Create compelling featured images. With titles, alt attributes and descriptions. Because search result snippets on mobile will display the image in 2020.

• Leveraging Facebook pages and groups.

Don't go on a posting frenzy with blog links and blog posts. Driving supply and demand blog traffic with Facebook Groups and Pages is about a whole lot more than that. Especially when you want to drive traffic to new blog. It's not about how much you post. But rather the quality of your post. Research each group and check the demography. Groups with large amounts of members are not necessarily the best ones to join. Facebook groups is a great way to explore and attract supply and demand blog traffic. Joint the ones most relevant to your target keyword. And then engage and post consistently, not frantically.

With Facebook pages you may want to focus more on engagement. And a little less on posting content. Two to four great posts per group/page per week is quite enough. The rest must be comments and engagement. Build your recognition with engagement. Find the supply and demand blog traffic. By establishing what audiences are looking for.

• More supply and demand blog traffic to your WordPress blog.

Create memberships on the following sites to drive supply and demand blog traffic. And include a link to your blog in your professional profiles. Engage with the audiences, find out what they need. Answer questions on Quora and comment on blogs using Disqus. With BuzzFeed try sharing original pictures and videos. Nothing edited or software generated videos. Here are over 750 Million visitors combined over these sites. How you make them curious and drive traffic is entirely up to you.

Quora (485 Million visitors / 55% US | UK | Canada | Australia)

Medium (147 Million visitors / 45% US | UK | Canada | Australia)

Buzzfeed (135 Million visitors / 75% US | UK | Canada | Australia)

Disqus (25 Million visitors / 60% US | UK | Canada | Australia)

To drive supply and demand blog traffic requires a lot of work. Because your content must be better than already ranking blogs. Do the research and sacrifice the time to create outstanding content. And compelling design.

Affiliate Marketing with SEO for consistent passive online income. Learn to leverage SEO and generate online sales with affiliate marketing. https://easyinternetmoneyandjobs.com

Article Source: https://EzineArticles.com/expert/Deon_Christie/2244072

Article Source: http://EzineArticles.com/10269802

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How to Set Social Media Goals in 2020

Create the Most Effective Social Media Marketing Plan

There's a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics.

Not only that, but the platforms themselves are constantly changing, whether it's adding new features, increasing character limits or otherwise changing the rules.

That's why I've created this guide to help you understand how to set social media goals for 2020. This article is especially good for you if you've never taken stock of your marketing campaigns or created objectives.

Throughout this process, it's really important to be honest about your successes and failures. It's okay to admit that some of what you've done has been a wasted effort-that's why we're here.

Here's my 3-step process to set social media goals for 2020:

1. Check Your Reports

Keeping reports is a must if you want to properly assess the efficacy and efficiency of what you spent time sharing online. There are many ways to configure a report, but if you need direction and inspiration, Smartsheet has a free social media report template to get you started.

You need to learn to look past the number of impressions and understand how your content is really performing. Are people liking it, sharing it, commenting on it?

Pay close attention to metrics like engagement-this valuable info is like your potential leads all telling you what they liked or didn't. So take that into account when planning out 2020's content.

For instance, I make an effort to share valuable content daily on our Twitter account.

From Twitter to Facebook, each platform offers free analytics on the profile's performance, so use it!

This free reporting helps you see what you've shared that's worked well and what's fallen flat. Look for topics that visitors and followers have been consistently interested in, and share more of that content going forward.

If you're up to the challenge, you can do some paid promotion for your business. Remember, you can always contact us and let us manage the heavy lifting so you can focus on running your business.

We're constantly on Facebook, Twitter, LinkedIn, YouTube and Instagram. And, we stay on top of the latest trends and tips and love analyzing reports and stats!

2. Study Your Analytics

Yes, you want to look ahead, but it's necessary to look back as well. You can share content left and right, but unless it's leading visitors to your website, it's not serving its purpose. You want to drive people to your site, where they'll hopefully engage further and buy a product or service from you.

Google Analytics is a free tool provided by Google that is key to planning your social media in 2020. It shows you how your actions on social drive traffic to your business, broken down into lots of relevant stats.

To see these results, navigate to your Acquisition section for Social and then click on Network Referrals. You can select the previous year as the date range. Then, you should be able to see how many people have clicked on your posts and subsequently landed on your website.

Read 5 Social Media Marketing Tips for 2020

Is social media marketing not working for you anymore?

Are you wondering what you should be changing in order to get better results?

In our Tea Time Tip: Marketing for Busy Entrepreneurs, I'm sharing 5 valuable tips so you can learn what's working, what's not and what you need to focus on more. Read more on our website.

3. Set Your Goals

The first two steps should give you an understanding of where you are, and now it's time to create your plan. You've got a great idea of what type of content worked, which platforms your target audience is hanging out on and where you should focus your efforts in the upcoming year.

Other things you need to do to reach your goals:

• Track your month-to-month follower growth. If you're not gaining new followers throughout the year, you need to take a look at why that is.
• Keep an eye on which seasons your content is most popular on a particular platform. For example, Pinterest trends show increased usage in the summer and around Christmas, with spring and fall seeing big dips.
• Only share content that has value. You want to sell without driving people away. You also want to give people non-salesy resources like blogs, inspirational quotes, events-whatever makes sense for your brand and audience.

For example, I share articles, events and news on our company's LinkedIn account.

The biggest mistake you can make is to allow your marketing campaigns to become a chore, rather than a positive part of your business. When you're enjoying yourself, you'll find you share more engaging and interactive content.

When you set your goals to conquer social media in 2020, keep in mind that you may not attain all of them. That's not failure! As long as you're prepared with a solid social media marketing plan and what you're sharing is authentic and honest, then you're doing a great job!

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

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5 Ways to Gain More Instagram Followers (100% Free) | Become an Instagram Influencer!

Great video from Neil Patel on getting your Instagram following up!

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3 Simple & Effective Ways To Make Real Money Online

Ever since the introduction of internet and the possibilities it offered a lot of businesses saw the potential of increasing their exposure and made themselves available online which is when the digital economy started. With technology constantly evolving and internet speeds reaching the phase they are in now it became clear that digital economy would topple the traditional economy by a lot and become much better for profit. Recently the digital economy is one of the key drivers of the economic growth in the US and it's grown for about 7.2% annually for the past decade which is a rate about 4 times faster than the GDP. The development of technology has also made way for many businesses to easily improve their efficiency in many fields while having lower costs.

The digital economy has a few advantages over the traditional one and those are:

1. Effective resource allocation - in the digital world there is an option to get an algorithm that has information on what people search on Google, what they want and how they want it and it's much cheaper than paying people who may or may not be able to help you sell your product.

2. Location - it doesn't matter where you are as long as you have an internet connection and an online presence. You can be sitting at home in your pajamas and be able to make millions selling services or other products if your online store is well marketed.

3. Faster growth of small businesses - when you get your business online it would about $20-$30 to reach an audience between 3000-4000 people which means it would only cost so little to make your new business known to so many people out there that might be interested in your product or service.

Affiliate Marketing
Having a website or a blog that is frequented by a lot of people it one of the better things you can have to be able to make money online because if you have one of those you can use it to put up affiliate links and refer people to services for which you'll earn commission. If this sounds simple it's because it is but the hard part is to get to a website or a blog that a lot of people are reading. It takes some time for a new website to become popular and have a lot of traffic. It involves working hard and putting up content regularly but once you build your audience you can truly enjoy the passive income and quit your job to work from home.

The way affiliate marketing works is by offering commission for the products or services sold. There are a lot of websites that have various products and services listed and available, and all you have to do is sign up for their site and apply to be an affiliate for a product. Once you get approved (this usually happens really fast) you will get a unique link that you need to embed in you posts so your audience can see it and if they buy the product or service through this link you'll get a commission for it which can be anywhere from 20% to 200% depending on the product and the company offering it.

Make sure you refer your readers to products and services you really think are worth their trouble because if you refer them to something mediocre you might start losing your audience and your online income will take a hit. Do your research before you apply for any service to make sure you're an affiliate of something great and you can proudly present it to your readers.

There are various affiliate websites that you can sign up for and pick from the products and services they are offering including Rakuten Marketing, Share-a-Sale, Commission Junction, ClickBank, Impact Radius and a lot more but you don't have to use these sites to be an affiliate. There are many companies that recognized the potential in offering affiliate options on their own without using one of the websites above and they implemented an option where you deal with the company directly.

Overall, affiliate marketing is definitely the best way to make money online and build up your passive income which will allow you quit your day job and work from home and eventually pay people to work for you so you can enjoy your day and spend your time as you see fit.

eCommerce Business
eCommerce is a very fast growing business that people can utilize to take advantage of the rise of digital economy and make money online. This method also involves working from home and eventually it can be turned into a passive income stream that will only need maintaining rather than constant working and huge effort.

The model for eCommerce businesses starts picking a niche and persona. Once you've done that you'll need a website on which you can create your online store and pick a product that you believe will sell well and have the highest profit margin. It has to be within the niche you picked and match the persona you decided to represent. It's best to start with just one product rather than many because it can get messy if the orders start coming in and you can't cover the costs right away. There might be problems with shipping and returns which is really hard for newly made websites. Once you've established a good profit margin for one product you can expand and find out what else is selling like crazy so you can put it up on your page for your visitors to buy.

It's pretty straightforward model but the eCommerce market today is highly competitive and it's not easy to compete with websites that are already well established and trusted by consumers. However, it's still one of the simplest and most effective ways to make real income online using the growth of digital economy.

Coaching and Consulting

Take Advantage Of The Many Apps Available
Apps that are available on your smart devices aren't just for fun and games. There are many apps that have the potential to make you a lot of money if you are really devoted to becoming a part of the digital economy and make money online. There are few apps available that you can use to find a coaching or a consulting job and one of those is the Task Rabbit.

Task Rabbit
A very simple app to use that can make you some extra money. Clients post tasks on the app and you can apply for anything posted there. The various tasks can be simple and easy which would pay less and might go up to extremely complicated and require expertise in a field but they would also be paid more. To find a consulting or a coaching job you just need to search their database of jobs posted and see if there's anything available at the moment. You can also try other similar apps and not just stick to this one.

Utilize Money Making Websites
One of the better ways to join the digital economy and make money online is to use the websites available to everyone for making active and passive income. Some of the sites that are set up can be used to sell digital goods like designs for apparel but can also be utilized for consulting and coaching services. Basically the websites we're putting in this category are the ones that focus their attention on long term working relationships with freelancers in various niche areas including photography, design, content creation, online marketing, coaching and consulting. A few of the sites available on the web are the following.

Upwork
An amazing marketplace for freelancers to find a part time or even a full time job. It's great for selling any kind of digital service you can possibly imagine. The best thing is that what you need for this site is to be good at what you do. No need for creating your own website or a special merchant account. If your service is top-notch and your knowledge in the field you're working in is exemplary you have nothing to worry about. The only downside might be that there is a lot of competition and you'll have to "fight" to get a job but other than that it's an awesome place you can make money online which can easily turn into passive income.

Fiverr
Another similar website to Upwork but on this one you're posting what you can do for a certain amount while the minimum amount is $5. So if you're looking for coaching clients you can post a gig that will let people know you're available for coaching sessions for an x amount of money and people who are looking for something like that will be able to see your gig and hire you to be their coach. Here's a link where you can sign up for Fiverr.

Conclusion
The digital economy is a very fast growing economy compared to traditional one and we should all take advantage of the opportunity it offers.

The 3 simple and effective ways that we present above are the ones that work best for building your passive income and while affiliate marketing is listed first and it's the best choice, eCommerce and offering consulting and coaching services are close seconds. Picking any of the three ways, or even a combination of them all is something that everyone who has a little knowledge and is ambitious should do. It's never been easier to go online and start your own small business while sitting comfortably on your couch and work from home.

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